Winter’s Wedding Flowers: A Tale Of Two Approaches

While winter may not be the most popular month for weddings in Columbus (fall takes the #1 spot, shocker), we do see our fair share of glorious, cold-weather nuptials here at Griffin’s Floral Design. Because of the season’s unique attributes—that spare beauty that comes with snow, ice and generally frigid temps—flowers and greens are major players in any winter wedding design. The Columbus bride and groom spend an average $1,750 on flowers year round, but we wouldn’t be surprised if that number skewed to the higher end in winter, given the lack of color outside.

Winter weddings tend to take one of two approaches, design-wise: the look is either opulent, rich in color and texture, or clean and organic, relying on whites and pastels. To achieve the former, designers work in flowers of substance—rose, ranunculus, amaryllis—in intense, jewel-toned hues. While red has long been a classic palette for a winter wedding, couples are embracing more alternative colors that read as deeply-saturated (blackberry is a big one lately). Flower design really plays up the drama, too, with arrangements taking on a wild, undone quality. And rather than remain low to the table as they have in the last decade, floral centerpieces are scaling upwards again, with pedestals higher than they’ve ever been. We’re seeing mixed, seasonal blooms spilling suggestively from those heights, which really captures the mood of this look.

Winter’s whites are an equally appealing palette, though silver has now crept into the mix, along with gray (good news for Buckeyes fans!). The style here is soft and clean, either handled minimally or with an eye toward introducing organic elements (think winter berry, pine cones and fir). In this case, the aesthetic seems to be inspired by the forest floor in a snowy wood—a rustic, earthy and often ethereal look. A more polished wedding might include all-white bouquets of chrysanthemum, rose, Queen Anne’s lace and this year’s “It” flower, white poppy. Anemones, one of the season’s most intriguing flowers with its white petals and black center, is really finding its way into the hands of brides as well.

Both approaches to winter weddings are equally stunning, especially as expressed through flowers, such an important design element during the bleaker months.